STRATEGI DIFUSI INOVASI PUSKESMAS PURWOKERTO  UTARA 2 DALAM DISEMINASI PROGRAM ANTENATAL  CARE TERPADU: STRATEGI DIFUSI INOVASI PUSKESMAS PURWOKERTO  UTARA 2 DALAM DISEMINASI PROGRAM ANTENATAL  CARE TERPADU

Rizki Ardhi Rahman; Prita Suci Nurcandrani; Pundra Rengga  Andhita

Authors

Rizki Ardhi Rahman Program Studi Komunikasi Fakultas Bisnis dan Ilmu Sosial Universitas Amikom Purwokerto.
Prita Suci Nurcandrani Program Studi Komunikasi Fakultas Bisnis dan Ilmu Sosial Universitas Amikom Purwokerto.
Pundra Rengga Andhita Program Studi Komunikasi Fakultas Bisnis dan Ilmu Sosial Universitas Amikom Purwokerto.

Keywords:

Audiovisual,, Everett M., Teori Rogers, Inovasi,, Antenatal Care Terpadu.

Abstract

Purwokerto Utara 2 Health Center is carrying out audiovisual innovations by using
Instagram and TikTok as a means of disseminating integrated antenatal care checks
with the aim of reducing stunting rates and supporting a demographic bonus in 2045.
What time is needed and what is the social system like. This research is based on the
theory of Everett M. Rogers which discusses innovation, communication channels,
time, social systems, sociotechnology models, health communication, and new media.
Therefore used descriptive qualitative analysis with observation, interviews, and
documentation. The results show that the innovations carried out by Puskesmas 2
Purwokerto Utara are going well. Acceptance of the innovation took 3 months, but
further efforts are still needed. Of the 7 selected informants, 6 accepted and 1 rejected
the innovation because of the social norms they adhered to.

STRATEGI DIFUSI INOVASI PUSKESMAS PURWOKERTO UTARA 2 DALAM DISEMINASI PROGRAM ANTENATAL CARE TERPADU